Cookie Policy for passivelifetimeincome.com or easyincometoday.com
Last Updated: 23/11/2025
This Cookie Policy explains how Gary Maskell ("we," "us," or "our") uses cookies and similar technologies on the website https://www.passivelifetimeincome.com or easyincometoday.com (the "Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.
Cookies are set by the website you are visiting (known as "first-party cookies") or by third-party services integrated into the site (known as "third-party cookies").
2. Why Do We Use Cookies?
We use cookies for several reasons, which are categorized as follows:
* Essential / Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
* Performance / Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
* Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
* Targeting / Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and internet device.
3. What Types of Cookies Do We Use?
The table below details the cookies we use on https://www.passivelifetimeincome.com or easyincometoday.com and their purposes.
| Cookie Name | Cookie Type | Purpose | Duration |
| :--- | :--- | :--- | :--- |
| `plf_session` | Essential | This is a first-party cookie used to maintain your session and site functionality (e.g., for login areas if applicable). | Session |
| `cookie_consent` | Essential | Remembers your acceptance of this cookie policy so you are not asked to consent again on repeat visits. | 1 year |
| `_ga` | Analytics | This third-party cookie is set by Google Analytics to calculate visitor, session, and campaign data and track site usage for the site's analytics report. | 2 years |
| `_gid` | Analytics | This third-party cookie is set by Google Analytics to store information on how visitors use the site and creates an analytics report of the site's performance. | 1 day |
| `_fbp` | Targeting | This third-party cookie is set by Facebook to deliver advertisements when you are on Facebook or a digital platform powered by Facebook advertising after visiting this website. | 3 months |
| NID | Targeting | This third-party cookie is set by Google to build a profile of your interests and show you relevant ads on other sites. | 6 months |
4. How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:
a. Browser Controls:
You can set or amend your web browser controls to accept or refuse cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. The "Help" or "Settings" function within your specific browser can provide you with instructions on how to do this.
Please note that if you choose to disable cookies, some features of https://www.passivelifetimeincome.com or easyincometoday.com may not function correctly, and your experience on our Site may be affected.
b. Consent Management Platform:
When you first visit our Site, you will be presented with a cookie consent banner that allows you to manage your preferences for non-essential cookies. You can adjust your settings at any time by clicking the "Cookie Settings" link, which is typically found in the website footer.
c. Third-Party Opt-Outs:
For third-party cookies used for advertising and analytics, you can opt-out directly with the third party:
* Google Analytics: You can opt-out of Google Analytics by installing Google's opt-out browser add-on: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
* Facebook: You can adjust your Facebook ad preferences through your Facebook account settings.
5. Do Not Track (DNT) Signals
Our Site does not currently respond to Do Not Track (DNT) signals from your browser. We instead provide you with the management tools described in the "How Can You Control Cookies?" section above.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this policy periodically to stay informed about our use of cookies.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us:
* By email: info@passivelifetimeincome.com or easyincometoday.com
* By visiting this page on our website: https://www.passivelifetimeincome.com or easyincometoday.com/contact
* Attn: Gary Maskell
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Disclaimer: This Cookie Policy is provided for informational purposes and may need to be adapted to fully comply with all applicable laws, including the GDPR and ePrivacy Directive. It is strongly recommended that you consult with a legal professional to ensure your policies are complete and correct. The specific cookie names and durations should be verified through your own website's testing.